by Handsome Matt

This is an interesting time to be alive. We have reached 2010, a time that even twenty years ago seemed so far into the future as to be unreachable.

Beyond that, we live at the brink of change. The world has become connected at an amazing (some would say alarming) rate. We are watching the crumbling of old orders and established ways, and in their place new ideas are emerging.

For many this is frightening. With no clear course in the world, their decisions are wrought with doubt an uncertainty. What will be their place in the world?


As we move towards a clean and sustainable economy, the fears that many people have must be addressed as best they can be. It is out of fear that resistance is born.

For example, the loss of manufacturing jobs. This is not true, items and material will always need to be manufactured. But the mechanisms and pollution associated with manufacturing will be changed.

Economic cost. Everything has economic cost, even our current methods have economic cost. However, that cost tends to be exaggerated by opponents. But there was an immense economic cost in every great revolution, from railways to the internet.

Loss of jobs.  Jobs are lost already, people are out of work, jobs are outsourced, factories are shutdown, and businesses are closed. Trying something new might not be  a bad idea.

Environmental technologies aren’t ready. Of course they aren’t, because we’ve never seriously invested in them. This is a poor argument, of course environmental technologies aren’t in widescale use because they’re brand new. It’s an entirely nascent industry, having been born within the last thirty years.

These are only a few of the fears, there are many more. Some are legitimate, others are not. Put forward by the industries and businesses who, due to their lack of innovation, stand to lose the most.


We stand on the brink of great changes, provided that we make those changes take place.

It is important that we identify the bottlenecks, the points of constriction, those ideas, practices, laws, that prevent the relatively smooth transition to a sustainable economy.