by Handsome Matt

Jeep has a commercial for its new Grand Cherokee. It is brilliant. Absolutely brilliant.

Putting aside the environmental implications for just one moment, listen to what the commercial is saying. See what it is calling for and hearkening back too.

America is a nation of builders, designers, creators. We’re a nation of doers.

White collar and blue collar, we make things. And we make things well and beautiful.

But we’ve been emasculated by those who cannot do, who cannot teach, who cannot make. A nation of cowards who are afraid to get our hands dirty.

At what point did this happen?

We face serious issues, environmental and other, that need that rare combination of excellence, brilliance, and hard work that America is known for. And we’re dragging our feet?

When did we become cowards? When did we become impotent?