Seths Blog: Efficiency is free

by Handsome Matt

Seths Blog: Efficiency is free.


Just to lend a bit of credence to my seemingly crazed rants about efficiency and the environment.


t’s cheaper to build carpets that don’t create poison gas than it is to do the easy thing and let people suffer later. It’s cheaper to build an 8 passenger car that gets 30 miles per gallon than it is to suffer the consequences of the 12mile per gallon Suburban. It’s cheaper to design smaller, lighter and recyclable shipping containers once than it is to buy and hassle with billions of foam peanuts in the long run.

So why doesn’t everyone do this? For the same reason the quality revolution took a full generation to take hold–it costs more right now. It takes planning right now. It requires change right now.

Right now will always be difficult. But efficiency is still free.”


I wish I could claim I inspired Seth Godin, but he actually inspired me. I encourage you to enjoy the headwaters of Conservance friends!