Picasso and the Environment

by Handsome Matt


“No ma’am; it took a lifetime.”
-Pablo Picasso

With that one sentence, Picasso justified demanding an exorbitant sum of money for a quick sketch.

This story has been told repeatedly to highlight how much time it takes to become a master. Picasso’ quick sketch, easily made; was the product of a lifetime of dedication. Such an input surely justified the cost.

Or did it?

The mindset illustrated above is precisely why no mainstream company has truly leaped into the environmental/clean-tech arena. Eventually every prototype and working concept is nothing more than a pipe dream.

There seems to be this bad interpretation of “mastery” that is embodied by the above Picasso quote.

Try this:

Picasso, having seen the woman’s admiration asks her what she would pay for his work.

“Twenty-five dollars!”

The money is paid, and Picasso resumes his stroll through the park. The woman mentions to a nearby person that Picasso just sketched this portrait of her to a passer by for only $25!

Word soon spreads and before to long Picasso has made one hundred unique portraits, all of which showcase his mastery, and a cool $2500.

There is an ancient legend, of a master who is in such command of his craft, that he does it for one reason: love.

Imagine if AEP; instead of worrying about profit margins, invested heavily in clean energy and efficient transmission without visiting the cost to consumers. Word would get around that AEP delivers cleaner power, better and cheaper than any competitor. With a deregulated market, more consumers would choose AEP. More money would be made over longer periods of time. And the increase in customers would offset the lower profit margins.

Fortune favors the bold in war, in love, and in business.

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